Design + Marketing Agency

Your new creative
+ growth partner.

Let’s make your brand impossible to ignore and easier to choose.

We build connected brand worlds across web, creative, content and growth systems that turn attention into action.

Build a brand world
WebBrandAppsContentSocialMarketingGrowth

Why Solstara

Your new embedded brand partner

Make your business work for you.
Not the other way around.

Building a serious creative and marketing team internally means hiring strategy, design, development, content, social, copy and growth expertise separately. Or you can plug into one coordinated team.

Replace the fragmented creative team.

Get senior creative, strategy, digital and growth capability without building an entire department.

Make your existing business work harder.

We identify friction, missed opportunities and revenue leaks across the complete customer journey.

Create more value from every customer.

Better conversion, stronger offers, smarter lifecycle and retention systems mean more of the attention you earn compounds.

One partner. One strategy. One connected growth system.

What we build

Four capabilities.
One connected system.

Let’s make your brand easier to understand. Harder to ignore. Easier to buy from.

01

Web + Apps

Conversion-minded websites, landing pages, e-commerce and custom digital tools that make your value obvious and action easy.

UX/UIShopifyCustom developmentCRO
Talk about this service
02

Brand Strategy

Positioning, messaging, identity and creative direction that give the entire business one recognizable point of view.

PositioningMessagingIdentityArt direction
Talk about this service
03

Content, Social + Community

Strategy, production, management, creators and curated experiences that turn attention into participation.

ContentSMMCreatorsEvents
Talk about this service
04

Automate + Optimize

Tracking, funnels, lifecycle systems, automations and testing that make the business smarter as it grows.

AnalyticsAutomationLifecycleGrowth
Talk about this service

Featured capability

Performance
Creative

Social media management, plus a creative system designed to learn what actually drives behavior.

The difference

Social management asks:

What do we post?

Performance creative asks:

What creative drives the behavior we want—and what do we make next based on the data?
Monthly loop
01Research
02Concept
03Produce
04Distribute + test
05Analyze
06Iterate
Rooftop event at night

Curated experiences

Build community
beyond the feed.

We shape launches, mixers, creator moments, wellness events and venue programming into experiences people want to attend, and content that keeps working after the night ends.

Concept + programmingPartners + creatorsContent capturePost-event growth
Create the moment
Editorial city movement

The Revenue Systems Framework

The complete
revenue journey.

We find the few changes most likely to create meaningful movement.

Where does awareness come from?Organic social · Creators · PR · Events · Partnerships · Search · Paid media · Community

How does attention become traffic or leads?CTA architecture · Landing pages · Ads · Lead magnets · Search intent · Referral paths

Does the market understand the value fast enough?Positioning · Offer clarity · Differentiation · Benefits · Proof · Category education

Does the website or funnel make the value obvious?UX · Information hierarchy · Visual storytelling · Mobile · Product education · Navigation · Speed

What prevents action?Friction · Weak CTAs · Low trust · Poor offers · Checkout issues · Unclear pricing · Weak product pages

What happens when someone does not buy immediately?Email capture · Abandoned cart · Browse abandon · Retargeting · Nurture · Sales follow-up

How do we increase value after acquisition?Post-purchase · Cross-sell · Upsell · Subscriptions · Lifecycle campaigns · Repeat purchase · Education

How does one customer create the next?Reviews · UGC · Referrals · Affiliates · Ambassadors · Community · Events

How it works

Audit → Build → Create
Optimize → Automate

01

Audit

We map the brand, customer journey, channels and numbers to find where attention, trust and revenue are leaking.

02

Build

One coordinated team designs and ships the creative, digital experience or growth system that matters most.

03

Create

We turn the strategy into magnetic content, campaigns and brand experiences designed to earn attention.

04

Optimize

We study behavior and performance, then improve the moments that influence trust, action and revenue.

05

Automate

We connect the workflows, lifecycle systems and practical AI that help the strongest ideas compound.

Selected proof

AI can never replace
good taste or good strategy.

We use technology to move faster—not to replace the point of view, judgment and human understanding that make the work worth noticing.

Client workEpiq Legion · Men's skincare

Products + E-commerce

A sharper digital world for a men's skincare brand built around ritual, performance and adventure.

Full brand strategyImmersive product storytellingUser experience + CRO
Social content strategy · Shopify · Custom Liquid · Scroll animationView the live build
Friends out together

Built by people, for people

Strategy with taste.
Creative with a pulse.

Because brands do not grow inside a spreadsheet. They grow when real people see themselves in the story, and want to be part of what happens next.

The winning personalities

Small team.
Big main-character energy.

Blaire Thomas

Blaire Thomas

Founder · Strategy, creative + growth

Mae Starks

Mae Starks

Partnerships · Production + impeccable vibes

Frequently asked questions

Before we make
something magnetic.

The useful answers—without the agency fog, mysterious process or 70-page PDF nobody asked for.

Still curious? Ask us
01

What exactly does Solstara do?

Solstara is a creative + growth studio that connects brand, web, content, social, conversion, retention and automation into one system. Some clients come to us for a major build, like a brand, website, app or funnel. Others already have the pieces and need help figuring out what is underperforming, what to fix first and how to keep improving it. The point is not to sell you everything. The point is to find the highest-leverage work.

02

Are you a marketing agency, creative agency or growth agency?

Yes. Annoying answer, but technically yes. We sit between all three. Traditional agencies often separate branding, creative, web, social and growth into different departments or vendors. We look at how those pieces affect each other, then build around the entire customer journey. Less fragmentation. Better decisions.

03

Can Solstara replace an internal creative or marketing team?

For some businesses, yes. Instead of separately hiring a creative director, designer, developer, copywriter, social strategist and growth specialist, Solstara can operate as one coordinated external team. For other clients, we plug into an existing internal team and fill the gaps.

04

Do I need a complete rebrand or new website?

Not necessarily. We do not redesign functioning assets just because they look a little dated. If the real opportunity is messaging, conversion, content, retention, offers or customer experience, we would rather improve the thing that actually changes the business.

05

How do you know what we should work on first?

We diagnose before we prescribe. That can include reviewing your brand, website, customer journey, analytics, conversion data, traffic sources, content, lifecycle systems and existing marketing. Then we prioritize opportunities based on evidence, potential impact and effort. In other words: we stop guessing.

06

Do you offer audits?

Yes. Our audits identify where attention, demand and revenue are leaking across the customer journey. Depending on the scope, we may review brand and messaging, website UX, CRO, analytics, traffic, social, email, funnels, retention and other relevant systems. You leave with prioritized recommendations, not a 70-page document nobody opens again.

07

What happens after the audit?

Usually, one of four things: BUILD — We create or rebuild something important. OPTIMIZE — We improve what is already working. PARTNER — We become an ongoing creative + growth partner. EMBED — We operate like an extension of your internal team. The audit helps determine which path actually makes sense.

08

Do you offer ongoing support after a project launches?

Yes, and we usually recommend it for serious growth assets. Websites, funnels, campaigns and customer journeys are not static. Your offers, traffic, customers and market keep changing. We can stay involved to monitor performance, improve conversion, support campaigns and keep the system evolving.

09

Can you work with our existing team, freelancers or agencies?

Absolutely. We can lead, collaborate or fill a specific gap. Sometimes we replace fragmented vendors. Sometimes we coordinate them. Sometimes we become the strategic layer connecting everyone. We care more about making the system work than owning every piece of it.

10

What industries do you work with?

We are especially interested in brands where identity, experience and customer desire matter. That includes beauty, aesthetics, wellness, fitness, hospitality, nightlife, consumer products, experiences, spaces and culture-led services. If people need to understand it, want it, experience it or come back to it, we can probably help.

11

Do you work with startups?

Yes, when there is enough clarity, budget and ambition to build properly. We work best with businesses that are ready to invest in something strategically useful, not just ‘make a logo real quick.’

12

Do you only work with established brands?

No. Some clients need the foundation built from scratch. Others already have revenue, traffic and customers and need help making the existing business perform better. The engagement depends on where the biggest opportunity is.

13

How much does it cost to work with Solstara?

It depends on the complexity, scope and level of ongoing involvement. Projects are priced around the business problem, strategic value and work required rather than simply counting pages or hours. Ongoing relationships may include creative partnership, optimization, growth or embedded-team support. The best first step is telling us what you are trying to change.

14

Do you offer performance-based or revenue-share pricing?

Sometimes. When Solstara has meaningful influence over the result, attribution is clear and the economics make sense, we may structure part of an engagement around performance. We do not use vague promises of future upside as a substitute for a healthy project budget.

15

How involved do I need to be?

Enough for us to understand your business deeply, but not so much that hiring us creates another full-time job for you. We need access to the right people, context and data. After that, our job is to reduce complexity, not add to it.

16

How quickly can we get started?

That depends on current studio capacity and the type of engagement. Once we understand the problem, goals, timeline and scope, we can recommend the best starting point and map the next steps.

17

What makes Solstara different?

We do not treat brand, marketing, web, content and growth like unrelated departments. We look at the entire system. That means we can ask a better question than, ‘What should we make?’ We ask, ‘What needs to change for the business to grow?’ Then we build from there.

18

What is the first step?

Tell us what is happening in the business right now: what is working, what feels stuck, what you are trying to grow and where you think opportunity is being left on the table. We will help determine whether the next move is to Build, Optimize, Partner or Embed.

Start a project

Have a brand worth obsessing over?

Let’s make it
magnetic.

Start a project
Typography lab